Why did some people see a gold and white dress? Our Brain Baby Blue Gold Princess Quinceaera Dress Same As Photo Custom Size Gold Dress Blue Dress Science TikTok The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The dress was black and blue, but the conditions of the photograph caused many to perceive it as white and gold, creating debate. Within a week, more than ten million tweets had TheDress couple: 'we were completely left out from the story' BBC News